Haus
Branding & Product Design
A modern iteration of the traditional cultural salon, HAUS values intellectual curiosity and social interaction of the highest degree. Haus strives to create an atmosphere for its members to be the most thoughtful and expressive versions of themselves. HAUS is an iOS app for urban Millenials/younger Gen X’ers seeking an elevated digital experience. The primary function is to provide curated, high-quality events, and media for members.
Role
Branding, Logo Design, Product Design
Challenge: Haus approached me to help them design a unique app. Stakeholders wanted to create an exclusive social event app, however, as their first product, a lot of groundwork was needed to help them create their brand.
Process: I began by creating Stylescapes to help establish the visual direction for Haus.
Once the Stylescape was finalized, I began working on the primary logo design. The stakeholders wanted a monogram logo design that incorporated all the letters for HAUS.
I mapped out the user flows needed with high-fidelity wireframes to present to Haus’ stakeholders. Once we were satisfied with the user flow, I began prototyping the interactions through Xd.
